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SaaS SEO: The Comprehensive Guide 2023

Competition within the SaaS industry is becoming more intense than ever before. What started as a $5.5 billion industry in 2008 quickly took off to become a $33 billion industry in 2012, and now just ten years later, is a $251 billion industry.

Public SaaS cloud market from 2008-2020 statistics

According to market projections, the industry is expected to grow to $883 billion by 2029. So while that may seem crazy, since it’s only 6 years away, if you think it’s hard to stand out amongst the competition now, just wait! 

While SEO may seem boring and complex, it is important that you know why it needs to be incorporated into your SaaS company’s marketing strategy.

Having a solid SEO strategy is essential for thriving in the competitive SaaS environment. You don’t need to necessarily know how to do it yourself, but you at least need to learn the fundamentals of why it matters. 

Hiring a SaaS SEO agency is definitely a wise decision, as they are highly skilled experts in this field and can provide valuable assistance.

However, we reiterate that it is essential for you to have a basic understanding of SEO so that you can play your part in reaching the top of the search engine results page (SERP). While the agency can offer significant help, your involvement, and knowledge will contribute to a more successful SEO strategy.

Our comprehensive guide will walk you through everything you need to know regarding SaaS SEO, including:

What is SEO?

SEO, short for Search Engine Optimization, refers to the practice of optimizing websites to improve their visibility and ranking on search engines.

In simpler terms, it involves making a website more appealing to search engines so that they can easily understand what the webpage is about and display it to people who are searching for related products or services.

SEO enhances a website’s relevance by using various strategies such as on-page and off-page optimization, as well as incorporating keywords and terms that are associated with the website’s products or services. These optimization tactics enable the website to rank higher in search results, which increases traffic and generates more qualified leads.

The traffic that results from organic search is known as “organic traffic”, which is different from paid traffic, which is the type of traffic associated with advertising.

Visitors who land on a website through organic search are usually already actively seeking that specific product or service. They are already part of the sales funnel and this makes them more likely to convert into a sale. The type of leads generated by the organic search is highly valuable for businesses.

What is SaaS SEO?

SaaS SEO is exactly the same as SEO, just on a more niche level. Finding an agency that specializes in SaaS companies is key because a lot of “one size fits all” marketing agencies just don’t understand that it’s not like any old product or service.

A SaaS SEO strategy will work to improve a company’s visibility by getting into the heads of consumers. Who is the ideal customer? What problems are they trying to solve? What questions are they asking? How can we offer our service as a solution to their problem in a way that will make them want to buy?

A good SaaS marketing company will be able to start from the ground up and build a strategy that revolves around these core questions to market your services effectively.


Why is SaaS SEO Important?

When people have a problem, they typically go to the internet for answers and information. Having a good SEO strategy in place will have you popping up on the first page of the search results, which is where most people stop their search.

If you’re not on this page, your chances of being seen are much lower as only 0.63% of people click through to see the second page. Here are a couple of reasons why you need to implement an SEO strategy now if you haven’t already.


Long-Term Benefits of SaaS SEO: The Compounding Effects

SEO may seem slow to start off with at first but the more you do it, the more it will pay off in the long run. It involves constantly creating content to show Google and other search engines that you are an expert in these fields.

As more content is released over time, it will compound and you will see your rankings improve as search engines start to recognize exactly what your business is about.

Long-Term Benefits of SaaS SEO infographics


The Synergy of SEO with Other Marketing Channels

You can’t just rely solely on SEO to do all of the heavy liftings. While it is one of the most important aspects of a marketing strategy, it is not the only one. SEO works in tandem with other marketing efforts to boost your brand. 

Content marketing is one of the key aspects of SEO. It involves providing your audience with information that is helpful and informative, rather than just promoting a product or service.

Content marketing can be in the form of blog posts, videos, e-books, and anything else that can contribute to building a relationship of trust between your business and potential clients. The more content that you distribute positions you as an expert in your industry and it is something that people and search engines recognize.

Content marketing is a consumer-centric approach to marketing as it shifts from you telling your story and what you do to how you can help them, which is ultimately what people want. 

The content you create for your SEO and content marketing strategy will not only build on its own over time but can be repurposed for other marketing channels. You can reuse the content in email marketing, social media posts, and ad copy to help drive users from other channels to your website.


Understanding Your Target Audience

Your target audience is defined as the people you want to attract to your website, also known as your ideal customer. To define who they are, you or your SaaS marketing company need to do some research to create a buyer persona. This persona is built around who specifically is looking for your service and what they are searching to find it. It involves figuring out:

  • Demographic: Age, gender, social class, education level, purchasing power, consumption habits, devices used for searching/browsing, etc. 
  • Psychographic: Values, hobbies, interests, lifestyles, online behavior, etc. 

5 keys to understanding your target audience demographic

By taking the time to understand your target audience and build buyers’ persona, you will have a great starting point to drive your SEO success. It allows you to accurately target keywords your audience uses, create relevant content for your audience to consume, and increase website traffic by targeting the right people. This type of targeting converts a higher percentage of your organic traffic into leads or sales.


User Experience

Websites that provide a great user experience get rewarded by Google with higher rankings in search results. We elaborate on the steps throughout this blog but the key points to note are:

Responsiveness: Having a mobile-friendly website that adapts to different screens and loads quickly is key. 

Language: Use clear, concise language on your website and products. Don’t write a bunch of complicated technical jargon. Google likes easy so stick to a grade 6 – 8 reading level for written content. 

Tutorials: If you show a video or have a demo of how your product works, people will instantly be interested. They will not have to decipher on their own what exactly you are selling. 

Customer Service: Being available for customer questions or support will build your reputation and get you referrals. It’s also a level of service that people expect now, so maybe consider a live chatbot with FAQ problem responses generated.


Keyword Research

Once you have your target audience defined, the next step is to conduct keyword research. This involves identifying specific words and phrases that consumers use to find software like yours. This step takes a lot of planning and research.

It is important to do it right the first time since everything in your SEO strategy will be built around these keywords. If you are targeting the wrong keywords, everything you do will fail as you are sending you will be focusing your efforts in the wrong area.


How to Find Your Keywords

The buyer’s personas you created for your ideal customers are the best place to start. You know who they are, their likes, their dislikes, what they do, and how they are searching. Now you just need to figure out what they are searching for. 

SaaS SEO how to find keywords


There are several keyword research tools that can help you through the process. Google Keyword Planner, Google Trends, Semrush, Ubersuggest, Ahrefs, and Moz are a few of the ones that you may find helpful. Along with these tools, you can go on public forums and ask them directly. Finding groups associated with your service or utilizing sites like Reddit or Quora can be incredibly helpful. 

Competitor research is another way that you can figure out your keywords. Look at your competitors, check out their social media pages, and see who their followers are and what questions they are asking. There are even tools out there like SpyFu that will scan your competitor’s pages to see what keywords they are using and ranking for. 


Types of Keywords

When researching, you will want to focus on keywords with high search volume but low competition as these are more likely to drive traffic to your site. The keyword research tools can help you with figuring out which keywords these are. 

To start generating ideas of what keywords you should be using, focus on your business. Ask yourself and your team these questions and see what comes up:

  • What does our SaaS do?
  • What SaaS products do we offer?
  • How does our website relay this to our audience?
  • What problems do we solve for our target audience?


You can then drill down to discover how your target audience is searching for these keywords. There are many types of keywords but the four most important that you should generate lists for are: 

Short Tail Keywords: These are typically 1-3 words long and usually the most competitive with high search results. You can use these on your website as titles or subtitles to catch a search engine’s attention.

Long-Tail Keywords: Long-tail keywords consist of specific phrases that consumers are typing into Google. Some examples could start with “best SaaS for….” or “affordable SaaS services for…”. These have lower search volumes but since they are more specific, it is easier to rank for. 

Questions: When people look for answers in a search engine they usually ask a question. Figuring out what they are asking and using these as blog post titles are the best way to get these keywords on your page. 

Intent Targeting: These keywords are searched by potential clients who have a very specific intent depending on where they are in the buyer’s journey. Whatever stage they are at, they are looking for information so you should create pages or posts that are geared to their intent at every stage.


Trimming Down Your Keyword List

By now you probably have a ton of keywords that can target your audience at every step in the buyer’s journey. You cannot cram these all into your website so you must trim the list down. Look at your website content and landing pages and figure out which keywords would fit best where. 

If there are any keywords that don’t really fit your business or speak to your target audience, you can take them off the list too. Ask yourself if the search intent to get to certain keywords matches what your audience will be searching for.


Finalizing Your List

Once you have your list trimmed down, you can use the keyword tools we mentioned above to do some more research. You will want to look at some metrics to measure if you’ve selected good keywords or if they will be difficult to rank for. The metrics you should focus on to confirm that the keywords you picked are the right ones for your business are:

  • Keyword Difficulty: This is an estimate of how difficult it is to rank for a specific keyword. It is based on how much competition is out there, the quality of the content, and the information of websites that already rank for the keyword.
  • Search Volume: This is how many searches for a particular happen every month. The more that a keyword is being searched, the higher potential for it to result in website traffic.
  • Click-through Rate: Also known as CTR, this refers to how many actual clicks the keyword gets. This is more important than search volume because if a keyword is getting searched but not clicked on, the website won’t be getting the desired traffic. 
  • Cost per Click: While the CPC metric is tailored more towards paid marketing methods, it is still good to check what dollar amount the keyword is going for. If there is a high value and competitors are paying this, the paid results will appear top of the page so you may want to consider another one. 
  • Conversion Rate: Usually when someone finds your website as a result of a keyword, there is an action you want them to take. This is called the call to action and could mean filling out a form, downloading an ebook, or setting up a free consultation. The conversion rate metric shows how many people are completing an action for that specific keyword.


After analyzing the metrics and determining which keywords are suitable and which ones are not, you will have your final list. This will have you ready to proceed to the next step of strategically placing the keywords in places that will garner the most visibility. 


On-Page Optimization

On-page SEO Optimization refers to fine-tuning the elements within a website that directly influence its search engine rankings. There are 9 key components that are critical to maximizing your on-page SEO. If you take care of these, your SaaS company will be able to improve its visibility and attract more organic traffic to your site. 

On-page SEO Optimization for SaaS SEO

Keywords: Since we already covered this extensively, you already know what it’s about. Using keywords on your site in a way that answers a user’s questions is the best way to optimize your site. You can use long-tail keywords in a query or body and typically in headings or subheadings. 

SEO Writing: Write your content and copy in a way that adheres to best practices. It should be simply written, not complicated, try to stick to writing for a grade 6-8 reading level. 

You should avoid unnecessary repetition of words and phrases. This is known as keyword stuffing and Google doesn’t like it. 

Keep paragraphs and sentences short, don’t over-explain or go on and on about your story. Using bulleted lists is a great way to break down the content. 

Use subheadings to highlight your important keywords and selling points. This catches the attention of people who are quickly scanning your site. 

Visual Assets: Humans are visual creatures so don’t just pick random stock photos. Use images, videos, and infographics that stand out and capture people’s attention. 

Alt text should be included to describe what the image is showing. This is short for “alternative text” and is read out loud by screen readers to the visually impaired. Google also likes this because it can understand what the pictures on your page are showing since it can’t actually see the images. 

Know the right types of format and file sizes to not slow down your site. A slow-loading website will have people leaving before they even get to know what your SaaS is about. 

URLs: Having clear URLs that don’t have a bunch of random numbers and letters at the end helps search engines understand your site. Keep them clear, clean, and accurate to describe the page. 

Meta Description: This shows up when a user Googles something and under the website, a few short sentences explain what the website is about. Not only is having this helpful for the user but also for Google. 

Geotagging: This is especially important for local SEO as it helps to show others in your area what your business is about. Having your name, address, and phone number on your site can help your site to show up to others in your area.

Site Speed:  As we said for images, a slow-loading website frustrates users and they will give up on you before you even have the chance to tell them what your company does. Google PageSpeed Insights is a website speed-testing tool that will score your site. Once you know your score, you can make changes to your site to meet the standards. 

Responsive Design: People are using their phones more than their desktops to browse the internet. You must make sure your website is responsive to phones and tablets. This will get you prioritized in Google search and also your potential clients. 

Links: There are three main types of links that are recognized and rewarded by Google if you have them on your site.


  • Internal Links: These are links that lead from one page on your website to another. 
  • Outbound Links: These point to sites on different domains. For example, you could redirect to one of your preferred partners. 
  • Inbound Links: Also known as “backlinks”, these are from other websites and point to your page. These are the hardest types of links to get but provide the most benefit, especially in the eyes of Google. 

On-page SEO is a long-term game and isn’t something you can just set and forget. It needs to be continuously implemented, updated, and improved over time to show search engines that you are the expert. 

There are many checklists available online for SEO optimization. It may seem overwhelming but it’s not too bad once you start and it’s very satisfying to check the boxes off as you get things done. It’s even more satisfying when you start reaping the rewards of your efforts in terms of sales. 


Off-Page Optimization & Link Building

Off-page optimization refers to anything outside of your website that can help you build up credibility with search engines. Link Building is the most important part of off-page optimization and is one of Google’s top three ranking factors so that is where we’ll spend most of our focus. 

Off-page optimization for SaaS SEO

Aside from link building, some other factors you should consider for off-page SEO include:

Social Media: Having a strong social media strategy in place to share content can direct traffic to your website. Continuously posting content and engaging with your social following will result in more shares, backlinks, and clicks. This helps show search engines that you are gaining traffic from different sources which boosts your rankings. 

Reviews: By setting up a Google My Business profile and adding your business to local and business directories such as clutch, StackServe, or the SaaS1000 list is a great way to showcase you as an expert. Requesting ratings from your customers and directing them to Google My Business can help your business grow immensely. 

Content Marketing: Using content marketing in the form of guest blogging can not only provide you with helpful backlinks but also strengthen your partnerships with a vendor. Reaching out to companies in your industry and offering guest posts will help them with getting new content out on their page and also directing traffic from their page to yours. You can repay the favor by having them guest blog on your site as well. 

Adding a share now button to your blog posts increases the likelihood of readers sharing your content. Make sure the content is quality and they will in fact want to share it. 

Link Building: Since this is one of the top factors that will boost you up quickly in the eyes of Google, we wanted to break it down and show you exactly how it’s done. 


The Importance of Link Building For SaaS Companies

Having links to your website from other websites, especially those with high authority, makes people associate your brand as trustworthy. Without having relevant, high-quality backlinks, you will not rise to the top of SERP pages.


Effective SaaS Strategies for Link Building

Product Integration

Many SaaS products integrate and work with other software or tools. If yours is one of them, you can reach out to these companies to let them know how your product integrates with theirs. This can help you obtain high-quality backlinks from already reputable domains. 


If you notice that people in your industry are linking content on their social media or websites to your competitors, reach out to them. You can send them a blog post and mention you noticed they have been posting similar content and you thought they might find yours helpful.

You can also partner up with people in the industry and agree to post links to each other’s content in blog posts or social media. This helps you with not creating new content while showing you are friendly with other players in the industry. 

Resources Pages

Many companies have a list of resources that their audience will find helpful. You can find them on LinkedIn or through their contact us page and just send a message including a link to your site, blog, or service page. Choose whichever one you think is the most relevant to their needs and the information they are trying to convey. 

Find Broken Links

Check My Links is a Google Chrome extension that scans pages for broken hyperlinks that no longer lead anywhere. Since directing traffic to broken links can actually hurt a page’s SEO, you can use this to get your foot in the door. Reach out to them to let them know you noticed a link was broken and that you thought you could be helpful by sending them a replacement link to content on your website. 

Virtual Networking

Using virtual networking to spread your content can have a huge impact on your SaaS businesses’ success. You can build up your online credibility through the following methods:


  • Press Releases: and are two credible online companies that release news to an audience of 200,000 members. Using their services and piggybacking on their reputation can boost yours while getting your name in front of a global audience. 
  • Interviews – Reach out to industry members who have podcasts or set up your own interviews to spread the word about your SaaS and how you are helping people.
  • Release case studies, reports, and ebooks and send them to publishers and journalists who work in the industry. 
  • Utilize social media to post helpful content to show you are an expert in the industry. Comment and engage with others on their posts. 
  • Launch your own podcast or video series where you focus on serving the community. If this is not an option, reach out to industry members who are already doing this. 


Technical SEO

Search engines have crawlers that regularly go through websites on the internet to make sure your site is being indexed correctly. For them to do their job properly, all of the technical aspects of your site must be optimized.

SaaS SEO technical SEO chart


The best practices for technical SEO that you or your web developer should implement are:

Site Layout: The structure of your website should make sense. If a crawler is unable to navigate your site seamlessly, chances are your audience isn’t able to either. You should have a logical hierarchy for a website. Starting with the homepage, leading into the next level of categories, and then individual pages underneath the categories describing the services. You won’t want to create any more levels than this though. 

Sitemap: This is a file that contains a list of the important pages on your website. You can submit this sitemap to Google to let it know what pages you have and where they can be found. Your sitemap is typically located at either or If you have trouble locating it, reach out to your developer and they can find it for you and help you submit it to Google.

Indexing: For the pages on your website to show up in search results, they need to be indexed. Submitting your sitemap will allow this to happen. To check which pages of your website are indexed, you can just do a Google search for: This will tell you how many pages on your website Google has indexed. 

Normally, you only want your important pages to be indexed, products, services, about us, etc. To prevent crawlers from indexing not-so-important pages like PPC landing pages or a thank you page that comes up when a form is submitted, you can add the tag “noindex” to your site. This will tell the crawlers not to add that page to the index. 

HTTPS: Every website either starts with http or https. The s may seem minor but it adds a layer of security that can prevent user information and credit card details from being compromised. If you do not have this on your website, it is 2023 and it is a must so get with the times and get on it! All you have to do is install an SSL cert, some hosting providers offer them for free so check with them first. 

Page Speed: We’ve mentioned this before but it’s so important that we must tell you again. The attention span of people is so short nowadays if your website takes more than three seconds to load, they will leave. 

To make sure your site is fast, use Google’s PageSpeed Insights to see your current speed. You can then make improvements by compressing files and images or by using a CDN (content distribution network) which stores copies of your webpage on servers around the globe. This allows visitors to access the nearest server and prevents the distance files have to travel to load from becoming an issue.

You can also minimize your CSS, HTML, and JavaScript files (once again if you’re unsure what these files are, ask your web developer). Doing this will remove unnecessary characters which improves the loading time of your page. 

Broken Links: If any of the links on your website are broken, you must fix this immediately. Not only does it affect the user experience by making your site look unprofessional, but any backlinks that point to the page are also being wasted. You can either reinstate pages if they were accidentally deleted or redirect them to point to a different page.


Local SEO

Local SEO helps to ensure that your business appears in local search results. It’s like putting a sign up on the outside of your brick-and-mortar business, only instead of advertising to people walking by, you’re advertising to anyone who is looking for your service in their area. 

With a SaaS business, it isn’t as important to focus your efforts on targeting clients in your specific location. You are hoping to attract a worldwide audience but you should still implement the steps to optimize your local SEO since every little bit helps! 

Contact Page: The contact page on your website should include your name, address, and phone number. The acronym is NAP and make sure to use this same format for any other sites you list your business on. 

Map: Adding the Google Map feature to your website shows Google exactly where you are. 

Google My Business: Your Google My Business profile should be optimized, and continuously updated. You can even share social media posts within this so it lets Google know you’re active and taking things seriously!


Measuring & Optimizing Your SEO Efforts

With so many efforts in all different areas of your website and on the web, it’s crucial you track your metrics. By looking at the results of your SEO efforts, you will gain valuable insights into the performance of your site.

The longer everything is in effect, the more data you will have and over time it will paint a picture of what is working and what is not. 

The top three metrics to track are:

Organic Search Result Traffic: You can link your website to a Google Analytics profile to keep track of the traffic on your website that comes in through various sources. Google Analytics will then give you a holistic view of the traffic trends on your site. You should run the reports every month and the longer your SEO strategies are in place, the more you should see your traffic increase. 

Keyword Rankings: There are a few tools out there that are super helpful for keeping tabs on all of the keywords you’re trying to rank for. Semrush, Ahrefs, and Ubersuggest are a few of the ones that can show you the rise or drop in search engine rankings for specific keywords you are tracking. 

Measuring keyword ranking for SaaS SEO


Conversions: Google Analytics can help you to measure actions that people take on your site. Whether your goal is for them to book a consultation call, complete an online purchase, get a quote, or something else, you can see how often people are actually doing this. There is a goals tool within Google Analytics and it allows you to set whatever you want as the goal which you can then track over time.

By tracking these three analytics you will get a great idea of how your SaaS SEO is performing. The results and graphs may not show that much during the first few months of you implementing these changes, but over time you will be pleased with the growth. You will also begin to see ROI (return on investment) and profits related to organic traffic brought in by your SEO efforts.


Content Marketing for SaaS

Content marketing is the glue that either makes or breaks your marketing. You must have a customer-centric approach that really tells your potential clients how you can serve them.

Many businesses are focused on telling their story and how they came to be, how many people are in their company, and their backgrounds. But newsflash – no one cares. They only care about how you can help them and solve their problems.


How to Develop Your SaaS Strategy With SEO-Friendly Content

Here are some tips to create content for your potential customers no matter where they are in the buyer’s journey:

Determine Your Ideal Clients

Target Audience: We outlined this earlier in the fourth section of this blog post but it is a crucial step you need to take. If you don’t know who your target audience is, it’ll be like blindly throwing darts. Understanding the potential people that are in the market for your product will allow you to target them so precisely and it is guaranteed you will get more sales. 

The Buyer’s Journey: Throughout the sales funnel, clients will be at different stages and require different types of information presented to them. 

SaaS SEO marketing Funnel

Top of the Funnel: This is where people are aware they have a problem and start to look for answers like everyone else does – by using search engines. Creating content that presents your SaaS as a solution to their problem will pique their interest in you. They’ll stop by your website, check out your reviews, and creep on your social media. 

Middle of the Funnel: Now that they know that you exist, you need to show them what you can do for them. You can create videos that show how your product works to make their life easier. Or highlight the features and key selling points that really have that wow factor. 

Bottom of the Funnel: The final stage is to convince them to pick you over your competitors. What makes you stand out? Is it a feature your option has that theirs doesn’t? Your customer service? Your team? Sell what makes you different.


Determine Your USP

Your USP (unique selling proposition) is something that differentiates you from the competition, a wow factor that makes you stand out. It is a well-thought-out aspect that plays to your strengths to differentiate you from all the other SaaS companies out there. It should be somewhere in the realm of what your customers want that your business does well. 

A strong USP should follow the following guidelines:

Compelling: Make it something memorable that really resonates with your clients. A generic “We sell amazing products that will help you succeed.” will not be enough to generate leads. It needs to lure your target audience with an aspect that they care about. 

Values: What do you value? What do your clients value? Be authentic and tailor your USP around something your customers truly care about. Ask current customers what they like about you or what made them choose you to get ideas. 

Not a Slogan: Your USP is not some catchy slogan that is mainly fluff. It needs to be something that includes your most unique angles in a way that solves the customers’ needs.


Types of Content

Once you know your audience and the message you want to send them, it’s time to create! Different people like different types of content. Many people are visual learners so they like to see pictures, videos, or infographics.

However, some people like to go down the reading rabbit hole to learn everything they can about products before they buy. You should have a variety of types of content that you can repurpose easily across all of your platforms.

  • Blog posts 
  • Videos
  • Podcasts
  • Infographics
  • Ebooks
  • Website content
  • Newsletters
  • Email Marketing
  • Social Media


Diversify Your Message

You can’t just focus on building content that revolves around your product being a solution to people’s problems. It will get old and people crave feeling connected to others. Create content with a purpose. Think about what your clients will achieve by implementing your software. 

  • Will their business grow and thrive? 
  • Can you share other free tools that will help them excel? 
  • What fears may your clients have in their business and how can your content empower them?



Just like the type of content people prefer is different, so are the channels they consume them on. The buyer persona you created should have given you a good idea of your target audiences’ online habits but you should try all types of content on different platforms to see what performs best. 

Using the platform’s analytics to track metrics can help you develop a good content marketing strategy for the different channels.


Helpful SaaS SEO Tools

Google My Business: Use this to create a business listing, verify your business information, and interact with customers through reviews, posts, and business updates. 

SaaS SEO Google my Business screenshot


Google Search Console: This tool is to monitor your search performance, security issues, and indexing errors. Google Search Console will also provide recommendations on how to better optimize your website. 

search console screenshot SaaS SEO


Google Keywords Planner: For your SEO content keyword planning phase, this is handy to research and analyze keywords and the ranking stats behind them. 

google keyword planner screenshot SaaS SEO


Google Trends: Google Trends is helpful to see what’s trending in search terms over time and also geographical regions. You can piggyback on current trends to gain more visibility. 

Google trend screenshot SaaS SEO


Google Analytics: A must-have to see everything that is happening on your website in terms of traffic. It provides views into how people navigate your site, their demographic, and interests. You can also measure your marketing campaigns. 

Google analytics screenshot SaaS SEO



Google Page Speed Insights: Once all of your content is on your website, you should run your domain through Google Page Speed Insights to make sure your website is running at an optimal speed. It will provide you with a performance ranking for both desktop and mobile devices which will improve user experience. 

Google Page Speed Insights SaaS SEO


Ubersuggest: A free tool that provides information on search volume, and competition and also offers a suggested bid price for keywords. 

Ubersuggest Screenshot SaaS SEO


SEMRUSH: This is a paid keyword tool that helps to research your competitors and provide insights into website traffic and the keywords you’re ranking for. 

Semrush screenshot SaaS SEO


Ahrefs: A paid tool similar to Semrush that gives you feedback on your website traffic, backlinks, and competitors.

Ahrefs screenshot SaaS SEO


Moz: Similar to Semrush and Ahrefs, Moz offers the same benefits as its competitors. It also has tools for link building and website optimization. 

Moz screenshot - SaaS SEO


KWFinder: This is an amazing tool that helps you figure out those harder-to-find long-tail keywords. It works by running an analysis on search engine result pages to see what people are searching for related to your keywords. 

KWFinder screenshot SaaS SEO


Answer The Public: A free tool that helps you to create content based on search results. You just have to put in your keyword and this page will bring up questions that the public is asking related to those keywords. This is a great place to generate topics for blog posts. 

Answer The Public screenshot SaaS SEO


SpyFu: This has both paid and free versions to research your competitors to see their keywords, how many clicks they’re getting, who their competitors are, and more. The free version has enough features to help you get started but this amazing tool is worth paying for.

spyfu screenshot


Keywords Everywhere: A Google Chrome extension for SEO that helps you determine the best keywords to rank for. You can see the monthly search volume for certain terms and it is great for brainstorming new ideas. 

SaaS SEO Keywords Everywhere screenshot



How ContentAlign Can Grow Your SaaS Business

Managing a SaaS SEO project can be a complicated task as it requires coordinating multiple strategies. Doing so in-house can be challenging, which is why outsourcing your SEO needs may be a wise decision. ContentAlign is a full-service SaaS SEO agency that offers all-inclusive services and has the time, resources, and expertise required to manage, track, and measure all the strategies mentioned in this article. Our focus is solely on implementing proven strategies that will set your SaaS brand apart from your competitors.

If you’re looking to enhance your SaaS business model’s targeted traffic and revenue, our team can help. We provide top-notch content marketing services that are tailored to meet your specific needs. Our professionals will work closely with you to ensure that your goals are met and that you get the most out of our services.

Don’t hesitate to contact us today to learn more about how ContentAlign can assist you in growing your business.

Frequently Asked SaaS SEO Questions (FAQs)

What is SaaS SEO?

SaaS SEO refers to the process of increasing organic website traffic by using marketing strategies that are recognized and rewarded by search engines.

Do I need SEO for my SaaS?

Yes, yes, and yes!!! This is the most important marketing tactic you can implement so if you only do one, do this one.

What SaaS SEO Strategy Should I Use?

Understanding your target audience, keyword research, optimizing on-page and off-page, technical SEO, and local SEO, and having a solid content marketing strategy will help you create a compelling SaaS SEO strategy.

What is SaaS Content Writing? What is Saas Copywriting?

The difference between these two may not be obvious but the content is written for educating people and building relationships. Some examples of content are blog posts, newsletters, ebooks, and infographics.

Copywriting is writing that encourages or persuades an audience to make a purchase. It’s more sales-focused writing. Some examples of copy are website copy, sales pages, landing pages, ads, slogans, and taglines. 

Using both types of writing strategically will help you to achieve your marketing goals since they help to achieve different outcomes.

SEO is such a critical part of any SaaS business. With the current competition and the projected growth rate, it’s crucial to start on your SEO strategy ASAP. Since it is a slow game, the faster you get on optimizing your site, the quicker it will start paying off. 

In our comprehensive guide for SaaS SEO in 2023, we have discussed some of the most important elements that will help you to be successful. By implementing these strategies, you can improve your website’s visibility in search engine results pages, attract more visitors to your website and ultimately grow your SaaS business.


Key Takeaways From the Guide

If you didn’t want to read the full blog, we get it – you’re busy. Here are the most important things you need to be doing now for your SaaS SEO.

Keyword Research

The foundation of any successful SEO strategy is keyword research. It involves identifying the search terms that your target audience is using to find products or services like yours. By conducting thorough keyword research, you can optimize your website content to focus on these keywords which improve your website’s visibility in SERPs.

Tools like Google Keyword Planner, Semrush, Ubersuggest, and Ahrefs all allow you to identify search terms that your audience is using. You can also scope out what the competition is targeting which gives you a leg up! 

On-Page Optimization

Everything you do to make your website more search engine friendly while keeping a good user experience in mind will benefit you in the long run. This can include optimizing your titles, headings, meta descriptions, and content to focus on the keywords you are targeting. 

Link Building

Building links involves making sure your website has internal links, inbound links, and outbound links also known as backlinks. This is one of the top three ranking factors that Google recognizes so it’s a good idea to put some effort into it. 

Backlinks are the most valuable types of links although they’re the hardest to get. To acquire backlinks, reach out to people in the industry, guest blog, share your posts on social media, do a press release, and do anything you can to get in good and get featured on reputable sites. 

Content Marketing

How fast do you scroll past boring content without batting an eye? Yeah, us too… along with everyone else on the internet. You need to create high-quality, visually appealing content that draws people’s attention. Give them value, information, freebies, something that will make them trust you. The content can take many forms including blogs, videos, social posts, infographics, ebooks and so much more. 

The more credible, appealing content you put out, the more you will start to be recognized as a trusted, reputable name. This will ultimately pique the interest of consumers and lead to more website traffic and sales.



A successful SaaS SEO strategy requires a combination of various marketing techniques and methods to be successful. However, with careful execution and planning, doing all of the steps in our guide right will reap you rewards in the form of improved website visibility, more website visitors, and growth in your SaaS business.

While implementing a successful SEO strategy can take time and effort, the benefits, in the long run, are immense. It is a worthwhile investment both money and time-wise for any SaaS business looking to grow and succeed.


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