SaaS Content Marketing
Your blog is your brand. It’s the one thing that defines your professional identity.
Driving SaaS Growth Through
Customer-Centric Marketing Strategies
Achieving success through content marketing can be a daunting task, particularly if it is not approached in a structured manner. It requires a considerable amount of time and effort, and without proper guidance, it can feel like taking shots in the dark.
It’s not uncommon for SaaS companies to lack the in-house knowledge needed to create a content strategy that not only ranks well in search engines but also drives demo and signups and monthly recurring revenue (MRR).
While investing significant amounts of money in paid advertising can produce quick results, it’s not a sustainable long-term solution. Relying solely on paid channels for years to come is not desirable.
Generating meaningful clicks through organic search can have a significant impact on your activations and MRR.
Our expertise can help you scale your activations and MRR while reducing your reliance on advertising spend. We aim to build a sustainable content growth machine that will benefit your business in the future.
Testimonial
Clients Love Our Work
We’ve had a huge percentage of the pages Contentalign created go to the first page of search results—one of such pages has been our top converter for free trials.
SEO for SaaS
Search Engine Optimization (SEO) sounds daunting, confusing, and like an unbeatable game that Google makes everyone play.
Lucky for you though, we know the rules and not only how to play, but also how to win.
The SaaS companies that are most successful are crushing it at SEO. This involves getting inside their audiences’ minds and knowing what their problems are and what they are searching for to try to solve them.
Having solutions to the problems your potential buyer is looking to solve can lead them directly to your website.
You want to appear when a customer searches for a SaaS product similar to yours. The last thing you want is to pay every time your link is clicked
Ranking high on Google is a bit of science and understanding of the algorithm but it is mostly marketing, specifically content marketing.
Content Marketing for SaaS
Content marketing that builds links, authority, and trust is critical to ranking for high-intent, high-conversion keywords.
You need high-quality content based on a solid SEO strategy to drive targeted, qualified traffic to your website.
All of these customer-centric marketing strategies target your audience at the time they are looking for answers.
Our content marketing and SEO strategies drive SaaS growth at every stage of the funnel.
ContentAlign not only knows how to do the research to find the platforms that your future customers are on, but our team knows how to create content that resonates with SaaS audiences. We focus on building growth-focused SEO and content marketing strategies that bring leads into your sales funnel, targeting them wherever they are in their buyers’ journey.
Top-of-the-Funnel Strategy
The SaaS sales funnel starts with attracting leads by presenting a solution to a problem clients have.
Usually, they see something as inefficient and the issue can be solved by getting the software to do a better job for them. This is known as the Jobs to be Done (JBTD) framework.
Using the JTBD framework, ContentAlign drills down into the minds of the customer to gain an understanding of what pain points the customer is experiencing.
We also figure out the language they use, what they type into Google, and then we create hyper-focused content to let them know that your software can help them.
This research stage takes time but is worth it as we can then connect with potential clients at the beginning of the buyer’s journey – when they first start to search for a solution to their problem. This positions your SaaS company at the forefront of their minds as a potential solution. The next step is selling it to them.
Nurturing Prospects in the Middle of the Funnel
Once we capture their attention and they know you exist, we now have to show them that your SaaS is the one for them.
Many companies talk about themselves and the features that their product has, but most people don’t care about them. They care about how you can help them.
Using our method of building content tailored around showing what your software can do for them, it shows you understand their needs.
This may be done in a number of ways, maybe by highlighting a certain feature or product that will make their life easier or showing them that your product can easily integrate with their existing software.
Outlining how your software streamlines workflows to increase efficiencies and their bottom line.
Once we have what they are looking for, we build content and landing pages around these selling points. We research the keywords they’re typing in and build content around those for SEO as well as their pain points.
Closing the SaaS Deal at the Bottom of the Funnel
The final stretch! Once the right audience knows you exist and what you can do, the last step is to tell them why they should pick your product. Why are you better than your competitors? What makes you stand out? What can your SaaS solution give them that others can’t?
ContentAlign does extensive competitor research so we have the answers to the questions that may be holding them back. We know the psychology behind buying along with the buyer’s remorse that can come when acting too quickly.
We then create content that presents your SaaS in the highest possible light. Content Align shows how you are different from the competition, anticipating the concerns potential clients will have and putting them at ease before they buy. This helps your prospects to see that your SaaS is the one for them and it is a no-brainer who they should choose when making their final decision.
The Full-Service SaaS Content Marketing Agency For You
ContentAlign knows the SaaS sales funnel like the back of our hands! We specialize in marketing SaaS products and understand that it is not like any other product out there. We want you to see results.
Our goal isn’t to compile a list of keywords and wish you luck with your search. Our aim isn’t to simply crank out fluffy, junk content to meet arbitrary deadlines.
Growth is what drives us.
We provide a full-service SaaS content marketing approach with decades of experience. We develop content, drive traffic, and build an inbound acquisition funnel from start to finish.
Our Approach to
Growth-Driven Content Marketing
We’re a good fit if:
- You’re ready to invest in an SEO-focused content marketing strategy for several months or years
- You’re looking for long-term sustainable growth
- You have an appropriate budget in place for an ongoing partnership
- You want a partner who understands your business, cares about your interest and drives your content marketing strategy
- Your main go-to-market motion is product-driven
- Your goal is to drive business results through content and SEO
We’re not a good fit if:
- SEO and content marketing don’t make sense to you
- You want quick and overnight results
- You want low-quality, mass-produced, cheap content
- A yes-people team is what you need
- You’re looking for a one-off project
Does this sound like the kind of help you're looking for?
reach out to us to get started!
Your Investment
Browse our transparent Saas content marketing service plan
Basic
For companies looking to get started with content marketing-
5 Premium Content assets
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Content Promotion
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Keyword Research
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Content Optimization & Distribution
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1 Paid Content Asset Promotion
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1 white-hat backlink
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Dedicated Content Marketing expert
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Monthly Report
Scale
For companies looking to scale quickly-
10 Premium Content assets
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Content Promotion
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Keyword Research
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Content Optimization & Distribution
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2 Paid Content Asset Promotion
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2 white-hat backlinks
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Dedicated Content Marketing expert
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Monthly Report
Industry Leader
For companies looking to dominate their industry-
20 Premium Content assets
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Content Promotion
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Keyword Research
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Content Optimization & Distribution
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4 Paid Content Asset Promotion
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4 white-hat backlinks
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Dedicated Content Marketing expert
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Monthly Report
Our 6-Step Creative Process
You need more than a blog writer.
You need more than just a writer producing blogs with no direction or way to measure how effective the blog is. Creating blogs that fit into a larger content marketing strategy is what our professional blog writing services do.
A well-executed content marketing strategy includes a variety of asset types, distribution channels and promotion efforts. Instead of just writing whatever we feel like, we put ourselves in our target audience’s shoes and choose blog topics based on what’s most important to them. Then we use keyword research to guide the writing process. The end product is a blog post that attracts new visitors to your website and ranks well on search engines.
Our content service treats blogs as part of a more all-encompassing, results-driven approach to inbound marketing to help businesses achieve real and positive results.
This includes using gated assets to create blog posts, collaborating with social media influencers to grow your audience and boost traffic, guest blogging on other blogs in your niche to drive backlinks to yours and build relationships with industry leaders— that’s just scraping the surface, we do more!
That’s what makes us different! We treat your content like it’s our own.
Faq
Frequently Ask Qustions
SaaS content marketing is the process of creating and distributing valuable and relevant content to attract and engage potential customers for a Software as a Service (SaaS) company. The goal is to increase brand awareness, drive traffic, generate leads, and ultimately convert them into paying customers.
SaaS content marketing is essential for any SaaS company that wants to establish thought leadership, build trust, and create brand awareness. It also helps with SEO, as search engines prefer websites that have fresh, relevant, and high-quality content.
SaaS companies are selling a service, not a physical product, so it's important to educate potential customers about the value and benefits of their product.
SaaS content marketing is different from traditional marketing in several ways.
Firstly, SaaS content marketing focuses on creating valuable and relevant content to attract potential customers, whereas traditional marketing is often more focused on promoting products or services. SaaS content marketing aims to educate and inform potential customers, establishing thought leadership and building trust over time.
Secondly, SaaS content marketing is more targeted and personalized than traditional marketing. It is designed to reach specific segments of the audience with content tailored to their needs and interests. This helps to build a loyal following and improve engagement.
Thirdly, SaaS content marketing is more data-driven than traditional marketing. It relies on analyzing data and metrics to understand what content is resonating with the audience, what's not, and how to adjust the strategy accordingly. Traditional marketing may use market research, but it's often less reliant on data to inform decisions.
We will track key metrics such as website traffic, engagement (likes, shares, comments), leads generated, conversion rates, and customer retention.
We will regularly analyze and adjust content strategies based on the data to ensure success.
We will work with you to develop a content marketing strategy that fits your business goals and audience. We will define your target audience, identify their pain points and needs, set goals, choose the types of content to create, develop a content calendar, and measure success. We will adjust the strategy based on data and feedback.
Reach out to us to schedule a consultation call, and we will discuss your business needs and goals. We will develop a customized content marketing plan and provide you with a quote for our services.
